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A Generic Post & Go Envelope with a Royal Mail Heritage: Mail by Air Information card included.
Identical to the First Day Cover but without the personalised name and address details. Cancelled with the Loughborough handstamp, marking the location of Wills & Hepworth Limited where Ladybird books were printed until 1999.
The cover design features a colourful stack of Ladybird books, with the logo visible on each book spine and includes an information card written by Ladybird books collector and expert Helen Day.